[MPA] The Dark Side grows, Avid to acquire Pinnacle.

[Peter Kirn]

Oh yeah, I agree! Avid has an absolute stranglehold on video/film  
production, just as Pro Tools in the studio, competitors aside. So I'm  
sure Sony and Apple will be watching this one closely.

Peter

On Mar 21, 2005, at 12:44 PM, Jay Shaffer wrote:

> Thanks Peter
> I stand corrected on the Steinberg thing. I'll send  a correction from  
> my blog also.
> Avid already has an entry level video editing product Avid DV and it's  
> a free download (except for the signing over your soul part.) I'll bet  
> you a Firewire cable that development will soon cease on Dazzle.
> In the high-end video editing market, in years of video editing I've  
> never been asked if  i could edit on a Vegas, I've only seen one  
> system in the Denver broadcast market, By necessity I can edit using  
> Avid Or FCP. Avid Media Composer still dominates our pro market,  
> although most newer companies seem to be going with FCP/ AJA Kona  
> systems.
> Thanks again for keeping me factual.
> --
> Jay
>
>
>
> On Mar 21, 2005, at 10:11 AM, Peter Kirn wrote:
>
>> Hey Jay -- Jedi, remain strong, but check your facts! ;-)
>>
>> Pinnacle no longer owns Steinberg. It was acquired by Yamaha a few  
>> months ago. I talk about this today on my blog:
>>
>> http://createdigitalmusic.com/index.php? 
>> option=com_content&task=view&id=327&Itemid=44
>>
>> In fact, Avid probably wouldn't have bothered paying the $$ for  
>> Pinnacle if they still owned Steinberg; it would have increased the  
>> price for software they didn't want anyway. This deal is entirely  
>> about video, not audio. And unless you're a really huge fan of Dazzle  
>> on the PC, not too much reason to cry, though this does make Avid  
>> more powerful in the broadcast market.
>>
>> I'm guessing Pinnacle put Steinberg on the block in order to slim  
>> themselves down to be taken over themselves.
>>
>> Peter
>>
>> On Mar 21, 2005, at 12:04 PM, Jay Shaffer wrote:
>>
>>> In a move to dominate the audio and video  production software  
>>> market, Avid Technology will aquire Pinnacle in a cash and stock  
>>> transaction deal valued at $462 million or a 30% premium over  
>>> Pinnacle's closing stock price of $4.97.
>>> Pinnacle Systems primary product is entry level video editing  
>>> software, but it also has broadcast video editing software, which  
>>> compete with Avid's products. Pinnacle also owns Steinberg, makers  
>>> of Cubase and Nuendo Audio software, Avid owns Digidesign maker of  
>>> Pro-Tools which competes with Steinberg's products.
>>> This move by Avid can only be seen as predatory. And will lead to  
>>> the eventual demise of both Pinnacle Systems and Steinberg. It will  
>>> also leave very few competeing products on the audio and video  
>>> playing field. Apple's Final Cut Pro and Logic may the only products  
>>> left to compete.
>>> Avid is evil. It is the dark side. Remain strong Mac Jedi!
>>> --
>>> Jay Shaffer
>>> Mac Audio Guy
>>> Author of "The MacAddict Guide to Making Music with GarageBand"
>>> mag at jayshaffer.com
>>> http://macaudioguy.com/
>>>
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