[Ti] PowerBook sighting!

Henry Kalir kalirhe at UMDNJ.EDU
Mon Dec 9 09:37:00 PST 2002


On Mon, 9 Dec 2002, Mike Stanley wrote:

> 
> On Monday, December 9, 2002, at 11:06 AM, Shawn King wrote:
> 
> > On 12/8/02 5:21 PM, "Michael Bigley" <wakinyan at fuse.net> wrote:
> >
> >>>> Nope - Apple doesn't pay for product placement.
> >
> >> Although I have no direct proof Apple, I have spent 10 years in the
> >> advertising business, and this is common practice. So unless you can
> >> provide credible sources Shawn, I will have to cry bullshirt.
> >
> > Is the woman who runs Apple's Product Placement credible enough for 
> > you?
> 
> 
> I'm not arguing one way or the other but I find this question pretty 
> interesting.
> 
> 
> Do you mean to say that say that Apple in no way pays for *any* product 
> placement, be it television, movie, what have you?
> 
> How does Apple manage this when other companies pay for it?

An excellent point! Given that other companies do so, I find it hard to
believe that Apple would have this approach..unless it's a continuation of
its former "we're so MUCH better that we can charge anything" approach. Do
they pay for all the ads I see, or is that free too?

Best,

Henry



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