[Ti] Market Share: With Challenge

[Stephen Chakwin]

As a lawyer, despite my professional lack of insight, I've spoken to a 
number of my colleagues and have helped open their eyes to the 
possibilities of Apple computers.  I think we're probably the biggest 
marketing opportunity for Apple at the moment for a host of reasons: 
most of us can afford the products, we need reliability, courtroom 
lawyers could benefit from the Mac's graphics and multimedia capacity, 
etc.

There are a number of resources (all outside of Apple, as far as I 
know) devoted to supporting lawyers who use Macs, but we could sure use 
some outreach from the company.

Stephen

Stephen D. Chakwin, Jr.
Attorney at Law
202 Mamaroneck Ave., Suite 500
White Plains, New York 10601
914-328-6900
Personal attention for serious injury cases


On Friday, January 17, 2003, at 01:34 PM, MBurke6225 at aol.com wrote:

> It appears that we have struck a considerable chord with this 
> discussion yet few of us if any have made any positive contribution to 
> the problem.  Now I know that is what the Apple Marketing Department 
> is for.  But we can inspire them.  Right?  FYI, I do think Apple 
> follows this list.  That said:
>
> The only person who stepped up to the plate with insight and an action 
> plan was, of all people, an attorney; people who are not normally 
> known for their insight ... ;-) But Tim Naegel wrote:
>
> In a message dated 1/17/2003 1:46:27 AM Eastern Standard Time, 
> NaegeleWDC writes:
>
>>
>> I agree with him completely, especially when I am trying to convince 
>> other lawyers with whom I work that they should consider Apple 
>> products, and the "facts" are going the other way -- at least in 
>> terms of their perception<
>
> And Woz said:
>
> In a message dated 1/16/2003 7:06:07 PM Eastern Standard Time, 
> steve at woz.org writes:
>>
>> I'm surrounded by Macintosh users but I notice that I'm often in 
>> places where almost nobody has one. I stay happy about this by way of 
>> a lot of rationalization, and not wanting to
>> be a part of what everyone else is.<
>
> I'm not the kind of person to sit around and watch the best platform 
> in the history of computers go quietly into "that night".  So let's 
> kick some PC butt... LOL.  Beats bitching.  Here's a challenge to the 
> list.  Each one of us should actively sell a unit to a current PC 
> user.  Now that would affect the market share.  If you want to do it 
> respond on the list under subject CHALLENGE.  Hell, it makes for a 
> great marketing campaign alone doesn't it?  Think of the print media 
> and TV that could be spun off this idea!   Fantastic!  It's 
> liberating.  I started last night by talking a lifelong IBM user into 
> considering a Mac for his next laptop.  I'm even walking him into the 
> Apple store for a look see.  Let's kick up the jams people...Any other 
> takers?
>
> MBurke