[Ti] [OT] iPod Shuffle

[Sam Hotchkiss]

apple genius strikes again


On Fri, 14 Jan 2005 18:55:25 -0600, Kynan Shook <kshook at cae.wisc.edu> wrote:
> <sigh>
> Folks, welcome to the genius of viral marketing.  While the iPod
> Shuffle footnote alone could be interpreted as the doing of an anal
> retentive lawyer, the evidence suggests it's more than that.  Have you
> noticed how many people all over the web are all of a sudden saying
> "Hey, check out this funny footnote..." with a link to the new page?
> It's all over!  People are sending out a flurry of E-mails and posting
> it all over the web.  Sheer marketing genius.
> 
> Why do I say marketing?  Well, take the other footnotes available:
> http://www.apple.com/macmini/
> "Keyboard, mouse, megaphone and display sold separately."
> (megaphone, referring to the cheerleader-style megaphone on the right
> bottom of the page, with a link to "tell a friend about the Mac mini")
> 
> http://www.apple.com/macmini/design.html
> As has already been mentioned on this list:
> "Keyboard, iPod mini, dock, hands, AirPort, Bluetooth and PC sold
> separately."
> (hands referring to the hands holding the Mac mini at the top)
> 
> Up until at least Thursday, the Design page had a couple more similar
> remarks - though it seems to have been removed, there was a graphic of
> 7 Mac minis stacking up next to a typical Wintel-looking tower.  It was
> alongside the "Pint-sized Perfection" paragraph.  I checked Apple's
> Spain website, and the graphic was still present there, though missing
> a humorous remark or two at the bottom.  I don't recall exactly what
> they were, but one said something along the lines of "Mac mini stacked
> by professional photoshop artist" and encouraged people to not stack
> the mini or stack things on it.
> 
> 
> William Scammell <williamscammell at idesignofboston.com> writes:
> > i saw that too and figured it was part sarcasm, and part CYA (cover
> > your @$$).
> 
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