In a message dated 6/26/03 11:22:30 PM, wfoxjr at earthlink.net writes: << FWIW, I think Apple is missing a lot revenue by not selling upgrades. >> I've never understood why a new motherboard complete with a fast chip and memory slots for whatever new type of RAM is out there couldn't be bought for a stock case. The motherboard would contain whatever new bus worked best with the new chip. The board, CPU, and memory, with an appropriate bus to connect them, is the computer. Everything else is a plug in, and most of those are already pretty standard. Admittedly, I'm no geek...am I oversimplifying? Is there some reason that hard drives, photodrives, video cards, etc, couldn't be plugged into the new board? One thing that comes to mind is cooling; the cube doesn't have a fan, and the newer hotter chips might need extra cooling. The power supply is already external; any new one could be built and then substituted as necessary. I expect someone will figure out how to do this and then make a bundle. Apple doesn't need to; they sell new computers rather than upgrades, at a higher profit presumably. So someone else with engineering (or tinkering) background will eventually exploit this niche. I've read of list members watercooling (!) their computers, cutting out parts of cables to make drives fit, etc...the talent and knowledge are here, is someone wants to start exploiting this niche. I, for one, would be prepared to unplug and replace components, but not do the other in-depth modifications. At least, not without more experience... And as my computer gets older, I'd be more willing to take a chance on frying it by bungling an upgrade. I'd be no worse off; buy a new computer, which is the choice we all face now as our machines age into obsolescence. I expect there are a lot of others out there like me... Jack