[MacDV] Re: Much Ado About Nothing

[Matthew Guemple]

lol
On Thursday, July 17, 2003, at 02:47 PM, Illovox Media wrote:

> on 7/17/03 10:34 AM, William Hofius at wjh at mac.com wrote:
>
>> When I first read the complaints about the G5 advertisement, I thought
>> a "kid" aka baby or small child under the age of 10, was blown through
>> the wall. I finally saw the G5 ad on VH1 last night. The "kid" is some
>> high school or college aged person.
>>
>> If a complaint should be raised, it should be that this ad, like all
>> Apple ads, doesn't say much about the hardware or show it in use. Jeff
>> Goldbloom's voiceover doesn't mention any of the special features of
>> the G5 (world's first 64-bit processor in a desktop computer, up to 8
>> GB of RAM, up to 1 GHz front-side bus, etc.).
>>
>> A much better version of the ad would go something like this:
>>
>> Establishing shot of woman and man in a doorway. Woman kisses young 
>> man
>> on cheek and says she'll be ready in a few minutes. Guy replies great
>> and he will do a little work while she is getting ready. Cut to shot 
>> of
>> guy as he sits down in front of G5 and 23in Cinema Display. Cut to
>> camera panning around the G5 as Goldbloom's voiceover begins touting
>> G5's unique features. Cut to close up of hand reaching for G5 power
>> button or Apple optical mouse. Loud explosion of noise. Cut to doorway
>> and woman comes in and asks, "Honey, are you OK?" She looks up. Cut to
>> close-up. Cut to her POV and we see a hole in the shape of a person
>> through the walls of the house. Cut to view from outside of house
>> looking back at holes. Cut to close up of guys face. Goldbloom's
>> voiceover says, "The new PowerMac G5: It will blow you away."
>>
>> (Then of course there is the wonderful T2 style promo featuring an
>> Arnold voiceover that I have had in mind for weeks.)
>
> SO what you really wanna do is to direct....
>
>
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________________
Matthew Guemple
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h. 646.742.0994
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Matthew Guemple,
Art Director, Men's Fitness          
1 Park Avenue, 3rd Flr, New York, NY 10016    
646.935.6919           
matt.guemple at weiderpub.com