The original Mac as a result of knowledge and expertise, rather than cobbling stuff together based on what the mgrs thought they knew or felt, is a story I've heard. And believed, after using Macs. What expertise and knowledge were they following when setting up the retail operation? Which, remember, has been going for some years now. Or is this evidence "business expertise" isn't as true as engineering, ergonomics, and art design expertise? (I've thoyght for quite a while that the M$oft success should be used by Schools of Business for case studies in tricky business practices, since having not so much to do with domination as a result of good product. I'd really like to see what a few terms of Wharton, CMU, Stanford, Harvard, etc Business Schools case studies about this would look like. And they'd be a rich learning experience for the students involved.) On Wed, 9 Apr 2003, b wrote: . . . > Apple has a remarkable history of research & development, as well as > an obvious 'slant' towards user experience and empowerment, and it > would be naive to expect top-to-bottom perfection in their initial > move into retail. . . .