Adobe drops Premiere for Mac

[Charles Martin]

> From: Paul Moortgat <paul.moortgat at pandora.be>
>
> Adobe has a new Premiere (Pro) which will work under W$ only.  Now
> everybody to FCP.

To be blunt, this will likely be seen as the single biggest mistake 
Adobe EVER made IMHO, though I'm not sure what Adobe could have done to 
stop FCP's march towards market dominance (actually, I think that 
already happened). Even a total rewrite of the program wouldn't have 
helped much unless they DRAMATICALLY improved the performance (FCP 
soundly whups Premiere's butt in this dept) and took on FCP's best 
features head-on, neither of which they plan to do. Dropping it was a 
mercy killing.

The Pro, Semi-Pro and Mac video-editing community now have NO REASON to 
look at Premiere as an option, unless they are just too 
comfortable/stubborn to move up.

Adobe is practically GIVING the video-editing market to Apple ... and 
the Mac.

Perhaps it's their INTENTION to reposition Premiere as the tool of 
choice for the "think they're pro's" PC types, but I doubt it. Still, 
that's exactly what's going to happen. Which is a shame for those 
people (some of whom are probably on this list) who like, use and are 
good at Premiere.

Still, the writing's on the wall. FCP4 wasn't just an upgrade to FCP3, 
it was a STUNNING barrage of improvements and add-on programs that 
Adobe couldn't match if they tripled their Premiere dev team. The time 
is coming when Premiere users will have to move on.


_Chas_

"To use the Mac is to be confronted, over and over, with the idea that 
the most mundane task can be done artfully and compassionately, 
beautifully and invitingly. " -- Glenn McDonald