[MacDV] Much Ado About Nothing

[Illovox Media]

on 7/17/03 10:34 AM, William Hofius at wjh at mac.com wrote:

> When I first read the complaints about the G5 advertisement, I thought
> a "kid" aka baby or small child under the age of 10, was blown through
> the wall. I finally saw the G5 ad on VH1 last night. The "kid" is some
> high school or college aged person.
> 
> If a complaint should be raised, it should be that this ad, like all
> Apple ads, doesn't say much about the hardware or show it in use. Jeff
> Goldbloom's voiceover doesn't mention any of the special features of
> the G5 (world's first 64-bit processor in a desktop computer, up to 8
> GB of RAM, up to 1 GHz front-side bus, etc.).
> 
> A much better version of the ad would go something like this:
> 
> Establishing shot of woman and man in a doorway. Woman kisses young man
> on cheek and says she'll be ready in a few minutes. Guy replies great
> and he will do a little work while she is getting ready. Cut to shot of
> guy as he sits down in front of G5 and 23in Cinema Display. Cut to
> camera panning around the G5 as Goldbloom's voiceover begins touting
> G5's unique features. Cut to close up of hand reaching for G5 power
> button or Apple optical mouse. Loud explosion of noise. Cut to doorway
> and woman comes in and asks, "Honey, are you OK?" She looks up. Cut to
> close-up. Cut to her POV and we see a hole in the shape of a person
> through the walls of the house. Cut to view from outside of house
> looking back at holes. Cut to close up of guys face. Goldbloom's
> voiceover says, "The new PowerMac G5: It will blow you away."
> 
> (Then of course there is the wonderful T2 style promo featuring an
> Arnold voiceover that I have had in mind for weeks.)

SO what you really wanna do is to direct....