[MacDV] Re: iDVD 4 is sloooow

[Gregg Gorrie]

on 1/22/04 7:07 AM, Mark M. Florida at markf at squareblue.com wrote:

>> You might end up needing a dual processor G5 to use this $49 app!

> Apple is a hardware company, after all...  Maybe that's their intention!
> 
> ;-)
> 
> - Mark

Absolutely! When the same company makes the hardware, the operating system,
AND the applications, it's very easy to control the upgrade cycle. It puts
Apple in a unique situation. With every upgrade, they can adjust the
processing demands of the software to just push the limits of the hardware,
and of course they can perfectly time that with a subsequent new hardware
release which gives you back the speed/headroom you had in the first place
... at least until the next software update. It's a win-win situation for
Apple.

The real coup in the last couple of years has been their strategy to create
inexpensive media software geared for the masses (ie. the iLife
applications). Once they have us hooked - and they do - we just have to ride
that upgrade express train. And for those who grow beyond the basic
software, Apple has created (or acquired) packages that compete with the
cream of the professional video editing, audio/MIDI, and DVD Authoring crop.

Steve Jobs is a smart cookie.
-- 
Gregg